Niche marketing is usually discussed in situations
Niche marketing is usually discussed in situations where you do not yet have a product. You find a hot niche market then find a product to market to that specific group of potential customers.
A niche market is simply a group of people with a common interest. A common interest might be a hobby, or a problem, or social background. There are many more examples of areas where groups of people have something in common. For example, there are many people that have chronic lower back pain. There are many more people that do not. The people that do have this problem all share a common interest. This would be a great example of a niche market. Instead of finding a product that appeals to everyone that suffers from any type of chronic pain, you specifically target only those that suffer from chronic lower back pain.
As you research the Internet for marketing ideas, you will find the phrase ?niche marketing? used quite frequently.
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